Undivided: campaign and companion app
An identity and campaign for a multi-day company event, Undivided. All United., carried across collateral and signage with a companion app organised around what attendees need in the moment.
Selected previous work for Bidvest McCarthy. Shown here as previous work, not as a Thing King project.
The thing
A large annual company event needed a single idea everyone could rally around, and a look that could stretch across print, environment and a companion app without losing itself.
The problem
Make a multi-day, multi-venue event feel like one whole.
The thinking
Organised around the moment, not the org chart.
A bold, unifying mark and a clear typographic system for the identity. For the app, structure around what attendees actually need while they are there: where to be, who to contact, what is next, rather than around internal structure.
The make
The campaign mark across posters, lanyards, badges, stationery and event signage, a Spotify playlist cover, and the companion app with the day’s programme, contacts and venues.
The result
A cohesive identity and a practical companion experience that made a big, busy event feel unified and easy to move through.
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