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Good Buy Cars: website and digital experience

A conversion-focused website and a step-by-step mobile valuation flow, wrapped in a brand built to read in seconds from a billboard to a phone.

Client
Bidvest McCarthy
Type
Web things · Product things · Brand things
Services
WebsitesUX/UI designBranding
Role
UX/UI · brand · advertising
Year
2018

Selected previous work for Bidvest McCarthy. Shown here as previous work, not as a Thing King project.

Hand holding a phone showing the Good Buy Cars valuation form with green progress steps for your car’s details and condition.

The thing

Good Buy Cars buys pre-owned vehicles quickly and reliably. It needed a digital experience that could take someone from curiosity to a confident valuation, and a brand that could carry the same promise from the product out to outdoor and press.

The problem

Selling a car is high-anxiety and low-frequency. The flow had to earn trust in a few taps.

Good Buy Cars homepage on a desktop monitor with the headline The Quickest Buck You’ll Ever Make and a four-step how-it-works row.
Homepage: one promise, one call to action, four steps.

The thinking

One decision per step.

One decision per step. The guided valuation was broken into short single-purpose steps: scan your licence disc, confirm the details, set the condition, get an instant value, then connect with a local expert. Clear labels and a visible progress bar mean nothing on screen competes with the one thing you need to do next.

Two phone screens from the valuation flow: scanning a licence disc, then a loading screen that says we’re finding your car’s details.
1. Scan the licence disc instead of typing.
Two phone screens: confirming the car’s details and condition, then an instant valuation of R105,000 for a 2016 Toyota Corolla.
2. Confirm, set the condition, get a value.
Two phone screens: a short contact-details form and a thank-you screen with a back-to-home button.
3. Connect with a local expert.
Good Buy Cars blog page on a desktop monitor with an article on when to sell your car and a sidebar promotion.
Content pages answer “should I sell now?”
Good Buy Cars Facebook page on a desktop monitor carrying the campaign line and green brand panels.
The same discipline in the social feed.
Roadside billboard for Good Buy Cars reading Thinking of selling your car? The Quickest Buck You’ll Ever Make.
Legible from a phone to a billboard.

The make

The website, blog and social presence on one system; the mobile valuation flow end to end; and a bold, high-contrast identity with a single confident green and playful headlines carried across vehicle wrap, billboard, street-pole ads, full-page press and leaflets.

Three street-pole posters: Less Tick Tick, More Ching Ching, and the Good Buy Cars logo.
Street-pole campaign.
White hatchback with a green and dark-teal Good Buy Cars vehicle wrap.
Vehicle wrap.
Full-page newspaper advert for Good Buy Cars reading We Drive an Easy Bargain.
Full-page press.
Stack of Good Buy Cars leaflets reading We Drive an Easy Bargain on a wooden table.
Leaflets.

The result

One coherent system across every touchpoint, and a valuation flow that turns a high-stakes decision into a few confident taps.

Related thing

Today, this kind of work is The Website Thing on the Royal Menu, from R9,500. Read about websites at Thing King, or see the whole menu.

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