Convey Communications: brand identity
A complete small-business identity for a PR and content specialist: a speech-bubble wordmark, a calm teal palette and a warm illustration style carried across print, digital and web.
Selected previous work for Convey Communications. Shown here as previous work, not as a Thing King project.
The thing
Convey Communications is a PR and content specialist, celebrating all things communications and content. Founder Kristly Bartlett needed a brand that felt clear, approachable and confident, and that held together everywhere a small agency shows up.
The thinking
Say one thing well. Repeat it with discipline.
Express the purpose in the mark itself. A custom wordmark set inside a speech bubble makes the point before a single word is read. Then say one thing well and repeat it with discipline.
The problem
A communications business is judged on how clearly it communicates. The brief was tone as much as form: warm and human without tipping into casual, confident without feeling corporate.
The make
Logo, palette, flat-illustration style and voice, applied across brochure, flyer, stationery, apparel, email signature and website. An animated version of the mark brings it to life for digital.
The result
A cohesive, friendly identity that helps a communications business communicate clearly, which is the whole point.
Got a brand thing?
Tell us what it is and what it should do. You’ll hear back within 2 business days with a price and a plan.