Everlytic: marketing website
A responsive marketing site and campaign landing pages that explain a technical platform in seconds and move the right visitors towards a trial.
Designed at Everlytic as part of the product design team. Shown here as selected previous work, not as a Thing King project.
The thing
Alongside the product, Everlytic needs a public site that earns the click: explain a capable, technical platform clearly, make the value obvious in seconds, and hand the visitor to the product without a seam.
The problem
A first impression and a decision, in the time it takes to scan a page.
The thinking
Message first, then layout.
Message first, then layout. Good marketing pages are a hierarchy problem before they are a visual one. Messaging leads with outcomes rather than feature lists, each section answers the next natural question, and conversion paths to trial and contact stay low-friction.
The make
Homepage, feature and pricing pages and focused campaign landing pages, responsive from phone to wide desktop, in a visual language consistent with the product and the wider brand.
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