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PPLE Group: brand architecture

Five divisions unified under one confident master brand, with a sub-brand system that keeps each division recognisable to its own market.

Client
PPLE Group
Type
Brand things
Services
Branding
Role
Identity · sub-brand system · rollout
Year
2020

Selected previous work for PPLE Group. Shown here as previous work, not as a Thing King project.

Laptop held in two hands showing the PPLE Group website with a teal hero and the line Creating opportunity, delivering with passion.

The thing

PPLE is a workforce-solutions group spanning Training, Hospitality, Healthcare, Industrial and Hygiene. It grew out of a family of older, disconnected brands, each with its own equity.

White rounded PPLE wordmark over a teal-tinted photograph of workers in hard hats and chef’s whites.
The master brand.

The problem

Unify five divisions without erasing what each one meant to its market.

PPLE Healthcare staff ID card on a teal lanyard, showing the division lockup and employee details.
Division lockup: the master mark with only the name changing.

The thinking

One master. Predictable variants.

Treat brand architecture like a component system: one master, predictable variants, instant recognition. Every division carries the same master lockup with only its name changing.

PPLE business cards and envelopes with a fine geometric line motif drawn from the letterforms.
Stationery with the line motif drawn from the letterforms.
PPLE letterhead, business cards and a teal folder laid out on a navy and kraft background.
Letterhead and cards.
PPLE Hospitality training hubs brochure in teal and navy with a photo of trainees.
Division brochure.
Open PPLE group introduction brochure with a portrait photograph and the master wordmark.
Group introduction.
PPLE 2021 desk calendar with team photographs and the teal brand panels.
Calendar.

The make

A rounded, human wordmark, a single teal-and-navy palette and a geometric line motif drawn from the letterforms, applied across uniforms, ID cards, stationery, brochures, calendars, apparel and the group website.

Teal hoodie with the white PPLE wordmark on the chest.
Uniform.
White cap with the teal PPLE wordmark.
Cap.
Two PPLE notebooks with the geometric line motif and teal elastic bands.
Notebooks.

The result

A scalable identity that lets each division stay itself while unmistakably belonging to PPLE, applied consistently across every touchpoint.

Related thing

Today, this kind of work is The Big Thing on the Royal Menu, custom quote. Read about branding at Thing King, or see the whole menu.

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